One of the most frequent emails we send out to candidates we give the nickname Improve Your CV. It says the following.
Thank you for sending us your CV.
Employers have to wade through lots of CVs and will simply reject those that do not provide some evidence of performance in the role.
You can see a sample HVAC CV on our website at http://www.thornhvac.co.uk/_downloads/Thornhills_CV_advice.pdf
If you will help us by redoing your CV we will have another look at your suitability for this role and others.
regards.
The reason for this is pretty straight forward. Most employers know that the best predictor of job performance is work history. If you have performed well in a similar job previously you are likely to perform well again.
So it follows that employers will be expecting evidence of performance outcomes in a role rather than just the activity or responsibilities. An example from the sample CV on our website is shown below for a sales engineer where the need is pretty obvious.
Current Employment
June 2001 – June 2006: Sales Engineer, UK Boilers
Company Description: UK Boilers is a boiler manufacturer for the commercial market.
They also design and install heating solutions into end users properties.
Responsibilities: My role was to sell the design and installation of these systems and
their appliances to small to medium sized commercial properties focusing mainly on the
public sector in the East Midlands area.
Achievements: In my first two years I hit target, and in subsequent years I was
consistently in the top 3 out of 11 salespeople. I managed to sell a record order of over
£2 million to Lincoln City Council.
Reason For Leaving: The company’s products are now outdated in the market place,
and I’d like to join a more progressive company.
For a sales engineer the need is pretty obvious. Yet most of the CVs we receive, regardless of occupation, fail to include performance measures. For any sales role with targets this is easier to include. But why should it be ignored for other roles? In our experience it is one of the characteristics that will distinguish the high performer from the average.
Increasingly companies are including KPIs (Key Performance Indicators) in job descriptions and monitoring their performance in reviews so the figures are often available and just need to be brought into your CV to give an overview of your performance.
Even when a company does not regularly gather this kind of information itself shouldn’t the job holder but doing it for him or herself. How do you think it will sound to the prospective employer if you end up saying ‘we never had targets’ or ‘they never told me how I was doing’.
Most targets try to track that the company are are delivering what the customer wants at a profit. Key items are performance against schedule, budget, resources, risks, changes and customer satisfaction. BRE and The University of Salford have developed some useful information on KPIs and a KPI Engine to help support the collection, reporting and analysis of data. The engine is an on-line tool that can be accessed from any web-enable location without the need for any additional software.